About us
Let us introduce ourselves, this is who we are
My name is Ivana — entrepreneur, mama, and the founder of this beautiful company.
After the birth of my daughter, I was completely in love and enchanted. But I was also overwhelmed.
Overwhelmed by hormones, by the shifts in my relationship, and by a household I just couldn’t get on top of.
Overwhelmed by all the well-meaning advice, and right in the middle of the storm, I was desperately searching for this new me. Motherhood turned out to be all-consuming, beautiful and intense. I realized how little space there is for mothers to catch their breath, to land in their new life. Not because we don’t want to, but because the system often doesn’t support us in doing so. From that need, which I saw in myself and in so many other women, Even voor Mama’s was born. Not a healthcare institution, not a standard babysitting service, but a practical, flexible support service tailored to the needs of the mother or caregiver, right where it’s needed most.
Together with my wonderful partner Beau who, as a parent and co-founder, brings a different perspective to our mission, we’re building a warm, inclusive, and committed organization that looks beyond the surface.
Today, with a passionate team of professionals, we continue to grow the mission of Even voor Mama’s.
What started as a personal experience has become a movement that’s making a visible difference in the lives of families.
We’re proud of how far we’ve come in such a short time and even more proud of the shift we’re helping to create:
A society where support for mothers is no longer the exception, but the norm.
With a clear mission and a growing network of experts, we work every day toward meaningful change. Practical, professional and full of heart.
Our vision
Even voor Mama’s is built on the belief that support for mothers isn’t a luxury, it’s a basic need. We’re here for the mother, but also for the entire family.We help without judgment.We adapt.We listen.
And more than anything, we contribute to a new movement . One where space for the parent is just as natural as care for the child. Not just in the first few months, but in the years that follow.
What we stand for
How we do things differently
The mission is bigger then support alone
Paid? Yes.
Elitist? Absolutely not.
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Yes to flexibility. You don’t have to commit to full days. You can move or save your scheduled time to fit your week.
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Space for movement and recovery. Research shows that young mothers exercise significantly less after giving birth, not because they don’t want to, but because they don’t want to leave their child even more. Yet movement is key to physical recovery, mental strength, and emotional wellbeing.
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Doing something for yourself, without guilt. Sometimes more daycare isn’t the solution. You want to see your child, spend time with them, but you also want to shower in peace, or eat while your food is still warm.
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We are your village. Not everyone has a support system, especially when living far from home. As an expat parent, building that village from scratch can feel overwhelming. You don’t have to do it alone, we’re here to help you rebuild it. ​​​​​
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We move with you. Not according to a rigid schedule, but in step with your life, your family, your needs.
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We’ll come with you to the gym — or stay with your child while you move.
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We’ll stay home — or head out with your little one — so you can work from home with focus and peace.
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We hold things down at home so you can step out — whether it’s to the city, the hairdresser, or a coffee with a friend. We encourage you to explore life in the Netherlands, and we’re here with tips, tricks and a familiar face you can count on.​​​
​Not every parent should have to do it alone. But not everyone can afford help. We want to be honest: our service is currently a paid service. Not because we believe support should be a luxury, but because we believe that change must begin now, even if the system hasn’t caugh up yet.
Even voor Mama’s was born from a dream: A future where support for mothers is as natural and accessible as childcare, physiotherapy, or maternity care. That’s why we’re building step by step, working toward partnerships with health insurers, employers, and social funds. Until then, we’re here for the parents who need help now and have the space to invest. And we’ll continue to build a movement in which every mother is seen, supported, and empowered.
​Even voor Mama’s offers practical support, but it’s also a statement. We believe that care for mothers, and therefore care for families, must change at a structural level.We’re here for you today. So you can breathe, recover, and remember: I’m here too. And we’re building toward a future where that is simply the norm.​​​​
Who are our helpers?
Our helpers are carefully selected, compassionate professionals with their hearts in the right place. Each of them brings proven experience in working with children, as a mother, through a background in child development, or both. They understand how essential safety, trust, and intuitive care are within a family setting.
All of our helpers:
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Hold a current Certificate of Conduct (VOG)
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Are certified in Pediatric First Aid
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Have completed the training “Loving Expectation – the First 1000 Days”
for deeper insight into the emotional world of mother and child -
Have a personal profile including a photo, background, experience, and a short introduction,
so you can get a feel for who’s stepping into your home
At Even voor Mama’s, we believe it’s just as important to know who someone is, as it is to know what they’ll do. That’s why you’ll always be matched with a helper whose energy and background align with your family — and you’ll get to know them before they arrive.
Working with
Even voor Mama's
Do you have experience with children — as a parent, caregiver, or through your work? Are you empathetic, practical, and someone who instantly senses what’s needed with just one look? Then we might just be the perfect match.
At Even voor Mama’s, we offer mothers (and families) a helping hand during those moments when everything feels like too much. We’re looking for people who aren’t afraid to roll up their sleeves — but who also know when a cup of tea and a good conversation matter more than a freshly vacuumed floor.
We believe in care with attention, in moving with the rhythm of the family, and in support without judgment. And we’re looking for team members who truly share that vision.
What we’re looking for in you:
✔ You have experience caring for children (professionally or personally)
✔ You’re empathetic, but also practical and hands-on
✔ You intuitively sense what families need — sometimes even before they say it
✔ You’re reliable, flexible, and keep your commitments
✔ You feel at home in a role where you can adapt, support, and bring calm
✔ You fully stand behind our mission: care for mothers isn’t a luxury, it’s a basic need
What you’ll get from us:
✔ Flexible work that truly makes a difference
✔ Thoughtful matching — you’ll be placed in homes that suit you
✔ Support from our team and access to training
✔ Fair compensation — and the space to be yourself
✔ A chance to be part of a movement that genuinely helps families thrive